Though it may seem complicated at first, using social media tools – especially in conjunction with your online personal fundraising page – makes collecting donations easier than ever. Online appeals will never replace the very important face-to-face fundraising you do with close family, friends and colleagues, but they can give you the extra boost you need to reach your fundraising goals.
Here are 5 easy ways social media can help you power up your pledges!
1. Link your personal fundraising page to your social media accounts to make it as easy as possible for donors to learn about the cause and contribute their support. On Twitter, add the link to your “Bio.” On Facebook use the “About Me” field of your profile. Email counts too! – add the link to your signature!
2. Use Facebook events. Join the Facebook event for your 2013 MS Bike location, then send your friends invites or share the event on your Timeline. Want to get a little more personal? Create your own Facebook event to share with your teammates and donors. Post photos, videos and updates on your progress toward your fundraising goal so your supporters can stay up-to-date.
3. Post photos from last year’s event. One of the best ways to get your teammates and supporters excited for this year’s MS Walk is to remind them how much fun you had together last year. Share photographs you took at previous years’ events, and make sure to tag your friends.
4. Thank your donors, team members and supporters. Social media makes it easy to thank a donor for their support. This recognition will encourage other members of your networks to join in the fun.
5. Share our content. Don’t have time to create new content for your social media accounts? Let us do the work for you! You can easily share or “retweet” content from our Facebook and Twitter accounts and find photos of last year’s event at our Flickr page.
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