Easy and effective fundraising on Facebook

The new era of fundraising is here. Thanks to the social web, websites like Facebook and Twitter are changing the way fundraisers reach their donors. Asking for donations in person is no longer the only way to campaign for your cause.

Rob, an MS Bike participant, uses Facebook to raise awareness and encourage his friends and family to sponsor him for the MS Bike. Here are some of the tips Rob shared with us,

 

Highlight your MS Bike tour and why it matters

Update your Facebook status describing which MS Bike you are participating in and why it is an important event to you.

Highlight your training

Start sharing regular updates on how you are preparing for the event. Demonstrating your enthusiasm and eagerness to be prepared will show that you’re passionate about the event and cause.

Always remember to link to your personal fundraising page

Be sure to include the link to your personal event page when posting anything about your ride on Facebook.*

*To link your personal fundraising page on Facebook, first log into your Participant Centre via msbike.ca. Once there, click on the ‘Personal Page’ tab in the menu along the top and then click on the ‘View my personal page’ hyperlink beside the ‘Personal Fundraising Page’ title. Once you’re on your public ‘Personal Page,’ copy the link in the browser and paste it into the status box on your Facebook wall.

Thank your donors

A simple but important action you can take on Facebook is to publically thank your donors by tagging them. Tagging your donors in a status update along with a thank you message will highlight their names to the rest of your network and act as a reminder for others who have not yet supported you.

 

For more of Rob’s tips and to stay connected with MS Bike news, DOWNLOAD the latest issue of Gearing Up http://bit.ly/1351RCQ