The MS Society is proud to announce that Johnson Insurance, a leading provider of home and auto insurance, has signed an agreement to become the title sponsor of the MS Bike in Ontario! Johnson's sponsorship will help the MS Society to increase its commitment to funding MS research through the donations made to participants across the province!
This partnership builds on the success of the Johnson MS Bike in Alberta, now in its fourth year.
"Having been a witness of the successful partnership between the MS Society and Johnson in Alberta, I am very pleased Johnson in Ontario is becoming title sponsor of the MS Bike in this province. Giving back to local communities has always been important for Johnson Insurance," says Alex Rafuse, Regional Vice President, Johnson, Ontario. "Thriving Communities is an important pillar in our Corporate Responsibility strategy and we are constantly looking for ways to create positive impacts in society. We believe we can do so here in Ontario with our involvement in the MS Bike event."
"Canada has the highest rate of MS in the world. It's not something we're proud of, but we know that Canadians never back down from a challenge," says Owen Charters, Chief Marketing and Development Officer for the MS Society of Canada. "The MS Bike is one of our signature fundraising events that makes a very real impact in supporting people living with multiple sclerosis; Johnson's title sponsorship is a perfect example of a Canadian company stepping up in the fight to end MS."
Johnson's commitment extends beyond simply being the title sponsor: stay tuned in the coming weeks for some great activities to get you ready for the Johnson MS Bike, and boost your fundraising!
About Johnson
For more than 125 years, Johnson has delivered high quality home and auto insurance and plan benefits to Canadians. Today, it is one of the country's leading and fastest growing providers of insurance products and benefits. Johnson believes its success is a direct result of its focus on doing what's right for its customers and employees. In January 1997, The Johnson Corporation became part of the worldwide RSA Group - one of the world's leading insurance companies, writing business in 130 countries.
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