A partnership between a fitness club and the RONA MS Bike Tours seemed like the perfect fit to Ray Vander Kooij, a longtime member of Staying Alive Fitness in Acton, Ontario.
Staying Alive had pledged Ray, Senior Pastor at Bethel Christian Reformed Church, in his fundraising efforts for the past two years. For 2010, he approached the club about the possibility of a greater partnership. With the support and enthusiasm of club manager Leanne, the gym used its member email list to promote the RONA MS Bike Tours, provided cycling jerseys to team members, and held special extended spinning classes to help cyclists prepare for the ride.
The Staying Alive Fitness team, which raised an incredible $10,391 in 2010, is now made up of a mixture of church and gym members. Awarded the title of Best New Team in 2010, they were also recognized for recruiting the most event volunteers.
"The support of Staying Alive Fitness has been a great way to connect people in the community together for a very worthwhile cause," says Ray. "It’s developed into a true partnership to end MS."
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